Greek Alternative Tourism travels abroad

Greek Alternative Tourism Workshop 2020-21 enters strategic and dynamic markets

Local tourist agents and tour operators confirm the dynamic of the chosen markets as, with a goal to respond with quality to the increased demand from the local residents for the multifaceted Greek tourist product, they are constantly looking for alternative options to fully satisfy them. For the success of the events, which aim for the promotion of Greek tourism abroad and the elongation of the tourism season, the experienced team of the managing company Tourism Media & Events - who specialize in organizing workshops - combines its efforts with official Greek bodies as well as PR companies which ensure the participation of the most important tourist agents of the local markets.

Greek Alternative Tourism & Gastronomy Workshop formally invites Greek professionals and public bodies that aim for 365-day tourism period, international networking and the greatest possible growth of their organisation and local area. During the events, the participants will have the option on one hand to present their suggestions for alternative tourism to travel agents and tour operators and on the other hand to promote to specialised professionals, wholesale buyers and decision makers from chain stores the local products and their gastronomy options.

The Greek Alternative Tourism at the fore front!

Types of alternative tourism

Thermal - therapeutic waters tourism

It is the first form of health tourism, known to the Greeks from the ancient times. The activities included are related to the mental and physical rejuvenation and the well-being of the visitors. The spring waters run through rocks deep inside the earth and obtain valuable minerals on their way to the surface; this is where their therapeutic value comes from, along with their temperature. We can find thermal waters all around Greece.

Rural tourism (ecotourism, agrotourism, wine tourism)

It is a special form of sustainable tourism development which aims to bring the visitor closer to nature and incudes all the activities that can be developed in the countryside, without however altering the natural environment and the particular cultural elements of each location.


An agrotourist is the modern person who refuses to be a tourist in the common way and is looking for a new experience while traveling to his/her destination. This kind of tourist seeks to come closer to the nature and adapt to a different way of living.

Sports Tourism

It includes all forms of sports and adventure tourism, as well as athletic events. Specifically, hiking, horseback riding, jogging, archery, sailing, rafting, water skiing, mountain biking, scuba diving, climbing, windsurfing, surfing, bungee jumping, cliff diving, skydiving etc.

Under the same category falls winter/ski tourism, air tourism (air navigation, paragliding, glider, personal windsurf), all sport leisure programs with a trainer at special camps and theme parks.

Sea Tourism

This category includes cruise tourism, yachting, diving, recreation (diving parks, underwater museums) and fishing.

Cultural Tourism

Tourism related to following a cultural themed route, cultural events and festivals, folklore, cultural urban tourism-city breaks, wedding and cinema tourism.

Gastronomy Tourism

This type is currently one of the biggest trends in tourism worldwide, offering travelers unique culinary experiences. It includes wine tasting events, local cuisine seminars, visiting local wineries/breweries, getting to know traditional products and how they are made well as culinary demonstrations and competitions.

Religious - Pilgrimage Tourism

This alternative form of tourism is based on the need of pilgrims to know everything related to their faith and come closer to their religion. At the same time, the connection that exists between faith and the culture of the location is another important reason that encourages tourists to visit the holy sites.

MICE Tourism

The MICE (Meetings, Incentives, Congress, Events) market is one of the major targets of the tourism strategy not only for Athens but also for other major cities in Greece. It is a form of tourism that brings great economic benefits to all the involved stakeholders while a variety of industries benefit economically.

Educational Tourism

This category includes activities such as the organisation of educational programs for university and college students, educational and cultural content programs for school and university excursions, programs for getting to know better the Greek cultural heritage and history and finally, Greek language learning programs.

Health Tourism

Health tourism is associated with a wide range of medical services and wellness. It includes the prevention, preservation, treatment, recovery and rehabilitation of the visitor’s health with modern and natural methods alike. Some of the activities include thalassotherapy, hydrotherapy, heat healing, yoga and meditation.

Greece has not only a climate that favors healing and relaxation but also an excellent infrastructure with international certifications, specialised medical and nursing staff and competitive prices in medical operations, while remaining a modern and safe country.